Wednesday, July 31, 2019

Why Realtors Should Use a Professional Mailing Service



Some people underestimate the impact that a real estate mailing service can have on a realtor’s outreach efforts. This service can be very beneficial, and here is how you can use them to your advantage.

Quality Not Quantity

Yes, the majority of mailers will probably end up in the recycling bin. However, it’s important to remember that the goal of a mailer is not to obtain every single recipient as a client. If you send out 1,000 mailers and get one or two new clients from it that should be considered successful. Because a realtor’s most effective form of marketing will always be word of mouth there’s no telling how much future business will be brought in by one successful transaction, which starts with one successful postcard campaign.

Use a Professional

There’s a reason why businesses like Sendsations that offer real estate mailing service exist. It’s because they’re good at what they do. Professional mailing services know what attracts people’s attention and they have access to the address databases you need. Plus, you can rest assured that they will get the job done so you don’t have to worry about it and you can spend your time selling houses.

Open Houses

Using postcards to announce an open house can be beneficial, and with a professional you can have these created at a moment's notice. If you're not getting much interest from online listings use a professional to create an open house postcard.