In today's increasingly digital society, you might not expect the humble postcard to wield much power. However, in the real estate industry, they've been shown to help professionals generate more listings, referrals and sales. Thanks to their rich content, personal focus and compact size, they've become communication heavyweights.
Rich Content
Fresh, engaging content that has value for your client or prospect is a key feature of real estate postcards. Content examples include tips on preparing your house for sale, healthy seasonal recipes, inspirational quotations, and animal trivia. Free from sales pitches or pushiness, these kinds of content have long-lasting value to the receiver. For this reason, they're more likely to be saved for reference.
Personal Connection
Unlike email and texts, postcards physically make it into the hands of your client or prospect. They create a personal connection, especially when you choose to feature your headshot, name and contact information on your postcard. Even if a client or prospect has never met you in person, your headshot and name can help them feel they know you.
In combination with rich content, regularly mailed postcards serve to develop your relationship with your clients and prospects, establishing you as their peer and friend. In time, they come to expect – and look forward to – your postcard. Again, rich content is key to keeping their interest and attention.
Compact Design
Thanks to their compact design, postcards function as miniature posters or flyers. They're easy to pin to the noticeboard, add to the fridge door's photo collage or prop next to the phone, which keeps them close by for reference when a friend or family member needs a real estate contact. Simply put, they're postcards people keep.
Get More Information
Real estate postcards fulfil many functions that digital messages cannot. Because of their rich content, personal connection and compact design, they're communication heavyweights that can help you gain more listings and grow your business. To get more information on postcard products and services, visit Sendsations today.
